Winter Texan Times

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Details: Published: Tuesday, 12 January 2010 09:40

The Winter Texan Times is the Valley's leading newspaper in reaching the Winter Texan market. Published from mid October through March, the special features and editorial content of our publication keep each issue in the hands of our readers until the next issue is printed. This allows advertisers the enhanced benefit of placing only one ad in a one week period, yet receiving almost daily visibility with our readership and increasing customer contact by advertising weekly during the winter season.

The "Parks Calendar" is the Winter Texans' primary source for daily activities. The "Reunions" feature is their way to meet with others from their home state or county. Our editorial content largely focuses on special events and activities for Winter Texans to see and do during each season's stay. Additionally, Winter Texans often tell us they like our paper because of "all the ads," a ready resource on where to go for anything from dining out to medical services.

The Winter Texan Times circulation reaches approximately 25,000 at peak of season. This translates to roughly over 50,000 readers. Distributed free of charge to over 200 Winter Texan subdivisions and RV and mobile home parks from Mission to South Padre Island, this publication is the first one they pick up and the last one they put down. The Winter Texan Times gives our advertisers the advantage of knowing they are "there" (in the Winter Texans hands) when this very busy, active population has the time to see them. No questions about which TV channel or radio station to advertise with, or at what time. Many of our readers even carry the Winter Texan Times with them in the car, to refer to again and again.

A stable, viable market, Winter Texans bring $800 million dollars in revenue while they are in the Valley. (Source: UTRGV Center for Tourism Research). This is definitely the market to focus on from October through March.

No other advertising vehicle offers the depth of coverage to the Winter Texan market than the Winter Texan Times. Publishing since 1987, we are proud of the service we have provided to both reader and advertiser. Our continued increase in popularity among Winter Texans and advertisers reaffirms this for us year after year.

Delivered weekly mid October through end of March. Published by Nexus Publishing, LLC. in Mission, Texas. Circulation at peak of season is approximately 25,000 copies.

The Winter Texan Times is distributed free of charge to Mobile Home and RV Parks Valleywide, from Mission to Brownsville including: Mission - McAllen - Pharr - San Juan - Alamo - Edinburg - Donna - Weslaco - Mercedes - La Feria - Harlingen - San Benito - Los Fresnos - Port Isabel - South Padre Island - Brownsville

Editorial Content

* Parks Calendar - Listing a wide variety of Winter Texan activities including dances, bingos, jam sessions, pancake breakfasts and more!
* Entertainment News for Winter Texans including information on concerts, shows, plays and special events.
* News about mobile home and RV park activities and events.
* Coverage of special events of interest to Winter Texans, such as the Texas Citrus Fiesta, Charro Days, RGV Livestock Show, and much more!
* News relating to Medicare and Social Security.
* Information on Texas laws which affect visitors and temporary residents (plus periodic information from the Texas Attorney General relating to frauds, etc. aimed at retirees and the elderly).

The BEST Winter Texan Newspaper In The Valley!

2026 - 2027 Publication Schedule

Publication Date	Ad Copy Deadline
October 21, 2026	October 15, 2026
October 28, 2026	October 22, 2026
November 4, 2026	October 29, 2026
November 11, 2026	November 5, 2026
November 18, 2026	November 12, 2026
November 25, 2026	November 18, 2026*
December 2, 2026	November 24, 2026*
December 9, 2026	December 3, 2026
December 16, 2026	December 10, 2026
December 23, 2026	December 17, 2026
December 30, 2026	December 22, 2026*
January 6, 2027	December 31, 2027
January 13, 2027	January 7, 2027
January 20, 2027	January 14, 2027
January 27, 2027	January 21, 2027
February 3, 2027	January 28, 2027
February 10, 2027	February 4, 2027
February 17, 2027	February 11, 2027
February 24, 2027	February 18, 2027
March 3, 2027	February 25, 2027
March 10, 2027	March 4, 2027
March 17, 2027	March 11, 2027
March 24, 2027	March 18, 2027
March 31, 2027	March 25, 2027
	*Early Deadline

SPECIAL ISSUES

Welcome Back Winter Texans!	October 21, 2026
Thanksgiving Edition	November 25, 2026
Christmas Edition	December 23, 2026
New Year Edition	December 30, 2026
Valley Star Awards Ballots	Jan. 13, 20, 27, Feb. 3, 2027
Take Home Edition	March 10, 2027
Thank You Winter Texans!	March 31, 2027