Winter Texan Times

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Details: Published: Tuesday, 12 January 2010 09:40

The Winter Texan Times is the Valley's leading newspaper in reaching the Winter Texan market. Published from mid October through March, the special features and editorial content of our publication keep each issue in the hands of our readers until the next issue is printed. This allows advertisers the enhanced benefit of placing only one ad in a one week period, yet receiving almost daily visibility with our readership and increasing customer contact by advertising weekly during the winter season.

The "Parks Calendar" is the Winter Texans' primary source for daily activities. "News from the Parks" offers a human interest element as they keep track of wedding anniversaries and other personal events in the lives of fellow Winter Texans. The "Reunions" feature is their way to meet with others from their home state or county. Our editorial content largely focuses on special events and activities for Winter Texans to see and do during each season's stay. Additionally, Winter Texans often tell us they like our paper because of "all the ads," a ready resource on where to go for anything from dining out to medical services.

The Winter Texan Times circulation reaches approximately 25,000 at peak of season. This translates to roughly over 50,000 readers. Distributed free of charge to over 200 Winter Texan subdivisions and RV and mobile home parks from Mission to South Padre Island, this publication is the first one they pick up and the last one they put down. The Winter Texan Times gives our advertisers the advantage of knowing they are "there" (in the Winter Texans hands) when this very busy, active population has the time to see them. No questions about which TV channel or radio station to advertise with, or at what time. Many of our readers even carry the Winter Texan Times with them in the car, to refer to again and again.

A stable, viable market, Winter Texans bring $800 million dollars in revenue while they are in the Valley. (Source: UTRGV Center for Tourism Research). This is definitely the market to focus on from October through March.

No other advertising vehicle offers the depth of coverage to the Winter Texan market than the Winter Texan Times. Publishing since 1987, we are proud of the service we have provided to both reader and advertiser. Our continued increase in popularity among Winter Texans and advertisers reaffirms this for us year after year.

Delivered weekly mid October through end of March

Published by Nexus Publishing, LLC. in Mission, Texas.

The Winter Texan Times is distributed free of charge to Mobile Home and RV Parks Valleywide, from Mission to Brownsville including: Mission - McAllen - Pharr - San Juan - Alamo - Edinburg - Donna - Weslaco - Mercedes - La Feria - Harlingen - San Benito - Los Fresnos - Port Isabel - South Padre Island - Brownsville

Circulation at peak of season is approximately 25,000 copies.

Editorial Content

* Parks Calendar - Listing a wide variety of Winter Texan activities including dances, bingos, jam sessions, pancake breakfasts and more!
* Entertainment News for Winter Texans including information on concerts, shows, plays and special events.
* News about mobile home and RV park activities and events.
* Coverage of special events of interest to Winter Texans, such as the Texas Citrus Fiesta, Charro Days, All Valley RV Show, RGV Livestock Show, and much more!
* News relating to Medicare and Social Security
* Information on Texas laws which affect visitors and temporary residents (plus periodic information from the Texas Attorney General relating to frauds, etc. aimed at retirees and the elderly)

The BEST Winter Texan Newspaper In The Valley!

2024 - 2025 Publication Schedule

Publication Date	Ad Copy Deadline
October 16, 2024	October 10, 2024
October 23, 2024	October 17, 2024
October 30, 2024	October 24, 2024
November 6, 2024	October 31, 2024
November 13, 2024	November 7, 2024
November 20, 2024	November 14, 2024
November 27, 2024	November 21, 2024
December 4, 2024	November 27, 2024*
December 11, 2024	December 5, 2024
December 18, 2024	December 12, 2024
December 26, 2024**	December 19, 2024
January 1, 2025	December 26, 2024
January 8, 2025	January 2, 2025
January 15, 2025	January 9, 2025
January 22, 2025	January 16, 2025
January 29, 2025	January 23, 2025
February 5, 2025	January 30, 2025
February 12, 2025	February 6, 2025
February 19, 2025	February 13, 2025
February 26, 2025	February 20, 2025
March 5, 2025	February 27, 2025
March 12, 2025	March 6, 2025
March 19, 2025	March 13, 2025
March 26, 2025	March 20, 2025
*Early Ad Deadline
**Late Publication Date

SPECIAL ISSUES

Welcome Back Winter Texans!	October 16, 2024
Winter Golf Editions	Nov. 6, 13, 20, Dec. 4, 2024
Thanksgiving Edition	November 27, 2024
Christmas Edition	December 18, 2024
New Year Edition	January 1, 2025
Valley Star Awards Ballots	Jan. 15, 22, 29, Feb. 5, 2025
Spring Golf Editions	Feb. 19, 26, March 5, 19, 2025
Take Home Edition	March 12, 2025
Thank You Winter Texans!	March 26, 2025