MISSION, TX – Get ready for a day of heroism, inspiration, and community spirit at the 17th Annual Mission Pink Walk Run for Breast Cancer Awareness & Treatment.

On Saturday morning, October 10, at 7 a.m., Mission Regional Medical Center will transform into a vibrant hub of love and support for those affected by breast cancer. This family-friendly event promises a memorable experience with prizes, music, food vendors, educational presentations, and much more.

The inspirational event will celebrate survivors, honor those we have lost, and stand together for everyone impacted by breast cancer across the Rio Grande Valley.

This year, our theme is “Blooming with Hope” and we invite you to join us in the battle against breast cancer. Together, we can make a difference. Our slogan, “Her Fight is OUR Fight,” embodies the unity and determination needed to overcome this disease.

By participating or sponsoring, you will directly contribute to saving lives. The proceeds from this event will provide free digital screening mammograms to uninsured women over the age of 40 residing in the Rio Grande Valley.

As the first and largest 5K walk/run of its kind in Hidalgo County, Mission Pink has become a symbol of hope and resilience. With up to 2,000 participants of all ages, this charity event brings our community together in a powerful way.

Todd Mann, CEO of Mission Regional Medical Center, extends a warm invitation to everyone in the community, saying, “I cordially invite you to be a part of this life-changing event. Let us show our unwavering support for every woman fighting breast cancer as we walk and run side by side. Together, we can and will conquer this battle!”

Mr. Mann thanked all the sponsors that make Mission Pink possible – including the title sponsor, H-E-B, “for helping hope continue to bloom.”

Cesar Guerra, Chief Nursing Officer for Mission Regional, also thanked the sponsors — including the City of Mission for serving as the Pink Diamond Sponsor for Mission Pink.

“We are deeply grateful to the City of Mission for their incredible support of Mission Pink year after year,” said Kathleen Avila, Regional Business Development Director for Prime Healthcare in the Rio Grande Valley. “The City consistently goes above and beyond to make this event a success for our community — and their continued partnership truly helps us make a difference for uninsured women in our community.”

Breast cancer continues to affect countless lives, with statistics showing that one out of every eight women born today will face this disease.  We urge you to become a super-hero for the women in our community by participating or sponsoring Mission Pink. Remember, “her fight is our fight!”

The festivities begin at 7 a.m. on October 10, with inspiring presentations that will set the tone for the day ahead. At 8 a.m., the 5K run will commence on the grounds of Mission Regional Medical Center, located at 900 S. Bryan Road in Mission.

For more information on how you can be a part of this life-saving event or explore sponsorship opportunities, please call (956) 400-4140 or e-mail MRTXsocial@PrimeHealthCare.com,  and visit: https://runsignup.com/Race/TX/Mission/ThAnnualMissionPink5KRunWalk.

Together, let’s make a stand, show our support, and save lives. Join Mission Pink and be a hero in the fight against breast cancer!